Why it so important

Fundamentally different from other media Feels like you are in a different place Immersion (technology) creates a Sense of presence

Immersive Technology,XR

![[aebcbb9ef37f73f19ed133083f835ed.png]] Virtuality Continuum Types of Immersive Technologies: Desktop, Mobile VR, Mixed Reality Real environment> Augmented reality> Pure Mixed> Augmented Virturality> Virtual Environment ![[b45b14c6f63393448863f953ee7a671.png]]

EPI-Cube

perceptual presence technological embodiment behavioral interacitivity